Fatman Scoop x Mr Doodle – hosted by PLINTHS.LONDON

It is certainly not every day that we get approached by an international musician and rapper requesting that we collaborate with them on a bespoke project, but back in October our bespoke production team was faced with an almost surreal enquiry from Fatman Scoop, the American Artist who has written and produced music for over 20 years working with the likes of PitBull, Whitney Houston, Janet Jackson and Mariah Carey. As you can imagine our team were delighted to have had this opportunity to work with Fatman Scoop and help him realise his vision, creating unique items of furniture for his New York home.

Having put the items of furniture into production, Fatman Scoop announced a further element to this project that would turn a relatively simple item of furniture into a work of art. Scoop wanted to embellish his items with the work of Mr Doodle, the artist who is renowned for making doodling an art form. Mr Doodle has doodled his way around the world and has collaborated with some amazing brands including Adidas and MTV. His work can be seen on the products of major fashion houses, floors, doors and now on the furniture of legendary American Rapper, Fatman Scoop. 

The PLINTHS.LONDON team worked relentlessly to get the two artists together under one roof, coordinating the schedules of two very busy men living in two different continents! Finally it was agreed that all parties come together in the PLINTHS.LONDON showroom in the UK, allowing Mr Doodle and Fatman Scoop the opportunity to meet in person for the first time. Mr Doodle would patiently doodle all over the coffee table under the watchful eye of Scoop and the PLINTHS.LONDON team. As the piece of furniture was being created the interactive art form was coming to life through social media, streaming live on all social media channels and captured for the fans of Fatman Scoop and Mr Doodle.

Having spent several hours working on the items, Mr Doodle had finally produced a truly unique item that would take centre stage in the home of Fatman Scoop. The collaboration was a fantastic success for everyone involved, and it was a real pleasure having the opportunity to work with two extremely talented artists. We would again like to take this opportunity to thank everyone involved in this project and to Fatman Scoop and Mr Doodle who left us all with some amazing memories that we will never forget. 


The foundations of PLINTHS.LONDON have always been deeply rooted in the Arts and for many years we have been supporting galleries, fashion brands and emerging artisans with product displays, exhibitions, and Pop-Up shops. Our business draws inspiration and support from all areas of the creative industry and it has been our goal to facilitate as many creative partnerships as possible. We understand the importance of partnerships and what the marriage of two groups can create, and it has been this understanding that brought us together with Innovation RCA, the Royal College of Arts centre for enterprise, entrepreneurship, incubation and business support. In June Innovation RCA supported a talented group of 16 entrepreneurs with a Pop-Up showcase in Central London. The Pop-Up event, titled INTRODUCING was a fantastic opportunity for emerging talent and new businesses to present their collections to the general public, and the event was extremely well received. 

PLINTHS.LONDON were delighted to have been asked to help facilitate and sponsor the INTRODUCING Pop-Up event. As well as contributing all of the display elements for the Pop-Up space, our team provided general guidance on the design schemes for the showcase as well as support with product placement, visual merchandising and general styling. Our visual merchandising team came up with a classic design for the space that would allow the brands the opportunity to present their products in the best way possible, as well as working seamlessly within the overall exhibition space. Clusters of varying size white plinths, platforms and cubes were used throughout the space providing height and form mimicking the rise and fall of the stones at the Giants Causeway. These cluster forms within the white venue space gave the Pop-Up a sense of impact and dialogue that enabled the 16 brands to showcase their work in an organised yet individual manner, true to their own design beliefs. 

  • Elements used in this Pop-Up concept included: 60 Classic White Wooden Plinths (in various sizes), Platforms to provide height, Jewellery Plinths with internal lighting, Marble additions applied to plinths surfaces, glass domes and other VM props. 
  • Recreating this Pop-Up scheme would cost approximately £18,000 (including all design proposals, products, visual merchandising and event styling)